


morePacific pursues the naturalistic design reviving the earth. It provides a place where students can spread their creative ideas on the subject of eco designs.

Design Inventory is a design exhibition hosted by AMOREPACIFIC’s Design Management team in order to generate front-end designs and secure the seeds for future design. It was launched in 2005 and is semiannual.

The Aritta font projects an image of a contemporary woman with East Asian beauty. Aritta was developed as the unified typeface for AMOREPACIFIC’s corporate identity, but it is available for public use. That is why Aritta is a typeface of sharing.

The Delightful Committee, or Yukwaehan Committee, was formed to play the role of design adviser to motivate the development of creative and innovative design and promote the establishment of a front-end design infrastructure. The Design Management team led the launch of the committee.

AMOREPACIFIC Beauty Gallery & Spa is a creative space that interconnects Korea’s unique sensibility and oriental sentiment with accents of cutting-edge nano-technology.

AMOREPACIFIC Beauty Gallery & Spa is a creative space that interconnects Korea’s unique sensibility and oriental sentiment with accents of cutting-edge nano-technology.

The museum specializes in the themes of Korean women’s culture and tea drinking culture and collects Korean traditional makeup tools, accessories such as norigae and binyeo, and related documents from the past.




































