AMOREPACIFIC's corporate ethics stem from the corporate spirit valuing Sincerity and trust and our mission called Asian Beauty Creator. We have developed by declaring the corporate ethics in 1993 by succeeding the spirit of unlimited liability, declaring AMOREPACIFIC WAY in 2008, and by reflecting the internal environmental change called declaration of the Sustainable Management Vision.
We consider corporate ethics not just a tool for management innovation but as the foundation of corporate management, and work hard to internalize them as a corporate culture. We will try to become a beautiful corporate creating the trust and value of our customers through practicing these corporate ethics.
The corporate ethics established through the declaration of AMOREPACIFIC WAY and by reflecting internal environmental changes become a basis for all management activities to implement AMOREPACIFIC Vocation.
We should operate practice-oriented programs so that the corporate ethics are not just recited but are actually implemented in the course of performing business by members and to be established as a corporate culture.
The corporate ethics can be established not by the external pressure or enforcement but only when realizing the importance of corporate ethics by members themselves and practicing based on their self-controls. To do this, we induce a member's voluntary practice through continuous education and publicity.
AMOREPACIFIC's corporate ethics start from our vocation of being an Asian Beauty Creator. We try to improve the 'Sincerity' value among our values.
I shall be responsible and perform all tasks at work with the same care I give to family matters. I shall engender trust through my actions and fulfill my obligations as a member of society.
We practice respecting customers by making the corporate ethics our core value of business activities in order to become a "Asian Beauty Creator", fulfill our responsibilities and duties as a member of society, pursue co-prosperity with our partners, and make efforts to create a company where customers, employees, and a corporate grow together.
Therefore, we establish codes of ethics for all employees of AMOREPACIFIC to follow as a basis of judgment for right actions and values, and we are committed to practice.
These Codes of Ethics transcend the diversity where cultures and customs of various countries around the word, thus subsidiaries who operate in all regions must follow.
AMOREPACIFIC places customer satisfaction at the very heart of its business activities, and makes a commitment to customers through quality products and services.
- Always listen to all of customer's comments and respond promptly and clearly to fair requests.
- Must keep our promises with customers and respond sincerely and honestly with friendly attitude.
- By continuously creating value from the customer's perspective, we provide top quality products and services.
- Actively inform customers of the fact should or ought to be known by respecting the rights of customers to know.
- If a customer requests for a fair exchange or return, or has a complain, respond promptly and take care of it.
- Customer related information should not be leaked to the outside without a customer's consent or should not be used for any other purposes.
AMOREPACIFIC performs social responsibilities and duties as a corporate citizen, and contributes to a rich life of mankind through resource conservation and environmental protection.
- Sincerely perform social responsibilities and duties as a corporate citizen, and actively participate in the development of local community.
- Contribute to the national development through sustainable job creation and sincere report and payment of taxes.
- Create an innovative environmental value through a management where environment and economic feasibility are harmonized.
- Follow the environment related laws and regulations, and forego to protect the healthy ecosystem.
- Recognize social contribution activities as responsibilities and duties on the region where business is based on, and do our best to make a healthy and beautiful society.
- Contribute to the social development by ensuring and recommending an employee's healthy social volunteer activities and participations.
AMOREPACIFIC promotes co-prosperity through fair trade based on mutual trust and respect with partners.
- Give equal opportunity to all companies and select a partner through fair assessment criteria and procedures.
- Handle all transactions fairly and fully consult about terms and procedures of trading.
- Comply with Fair Trading related laws and do not conduct any unfair actions using a superior position.
- Actively support the continuous growth of a partner company, and share revenues created through mutual collaboration and innovation.
AMOREPACIFIC respects each employee’s individuality and treats them fairly based upon their ability and achievement, and create a work environment where employees can exhibit their creativity.
- Respect and treat all employees as dignifying human beings.
- Do our best in creating conditions for autonomous and creative work performance.
- Prepare various education systems to develop employees' competencies and actively support them.
- Provide an environment and system where employees can freely give suggestions and express their difficulties.
- By clearly presenting a company's corporate philosophy, the company should let all employees agree to it and practice it.
- Provide a necessary system where everyone can share the company's management activities and establish a mutual trust culture.
- Depending on an employee's skills and qualifications, equal opportunity should be provided, and fair evaluation and reward should be given depending on achievements.
- No discrimination is given on the basis of gender, region, education, disability, nationality and more for an employee's hiring, business, promotion, and etc...
- The company shall organize a safe and secure working environment and all executives and employees shall comply with related regulations for the safety of employees themselves, co-workers, and customers.
AMOREPACIFIC respects laws of all regions where its business activities are based and orders of free competition market, protects assets of its shareholders and investors through clear and efficient corporate activities, and do its best for growth and development to a honest and reliable company.
- Comply with all local laws and respect commerce customs.
- Comply with OECD's 'Convention on Prevention of Bribery in International Commerce Transactions' and domestic's 'Prevention of Bribery in International Commerce Transactions'.
- Perform no activities which harm the national economic activity and creates disharmony for the public sentiment, and pursue the growth of the business on the basis of stable growth of a society.
- Reject irrationalities hampering on the sound corporate activities, and establish systematic mechanisms which prevent corruption within the corporate.
- Respect the order of domestic and foreign free competition market, and practice the fair and good competition with competitors.
- No advertisement of slander or mutual comparison without basis on the purpose of infringing the interest of a competitor.
- Protect the benefits of shareholders and investors through efficient and rational management.
- Legitimately disclose reliable and useful information and do the best in order to receive a fair evaluation on a corporate value through aggressive PRs and IRs.
- The corporate accounting must be clearly and accurately recorded in accordance with generally accepted corporate accounting standards, and false and manipulating figures must not be recorded.
- AMOREPACIFIC is not, directly or indirectly involved in politics, and political activities are not allowed within the business.
- Illegal political contributions or convenience are not provided to election candidates, political parties, political committees or else.
AMOREPACIFIC employees should perform their duties with an attitude of honesty and integrity, and must complete a given mission.
- Try one's best to protect the honors of an individual and company with pride and dignity of an AMOREPACIFIC individual.
- Empathy with the company's corporate philosophy, and complete the mission given to each individual in a creative and reasonable way for the development of company and oneself.
- Perform all duties fairly and handle clearly and rationally when not existed in the company's policies or if rules are not clear.
- One cannot encourage unethical conducts such as taking briberies, lobbying and more for the purpose of benefits of an individual or company.
- Employees must no use company's assets for private purposes or provide it to a 3rd party by clearly distinguishing between public and private matters.
- Employees cannot pursue personal interests by using information or knowledge gained from the company.
- Employees should avoid any activity or relationship where interests of company and an employee are conflicted. When interests are conflicted, the company's benefit should be considered first.
- Employees should comply with the company's security regulations and policies, and must not reveal or disclose technologies, trade secrets, intellectual property, and other useful information to a 3rd party.
- Employees should comply with basic manners between employees, and do not perform any actions which might accuse other employees or inflict pain on anybody.
- Improper lobbying and bribes between employees are prohibited. However, a small gift and money in special occasions recognized by social convention are exempted.
- Employees should actively participate in community service activities, and thus practice the true sharing and forego in creating a beautiful and healthy society.
